Copywriter, brand strategist, and creative consultant.

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

Legendary advertising granddaddy Leo Burnett once said this and I’m inclined to think he’s right. But what I’m interested in more is how he got there. It’s easy to get one or two of these factors right, but to get all four? In my opinion, it takes experience—and lots of it—which is what you’ll get with me, not yet an advertising granddaddy, but definitely on the road toward becoming one.

With over a decade of copywriting experience across many industries, I’m the gal that helps clients articulate creative hopes, dreams, and desires while hopefully assuaging fears and calling you down from cliffs—if it comes to that.

In all seriousness, what I’m interested in is what makes you and your product tick. I want to deep dive with you to understand why you think the way you do about your biz and find out how other people think about you too. Then, I want to put your best face forward and tell the best damn story I can about you and your brand.

The way I see it, audiences are hungry for meaning and connection (aren’t we all?) and in an incredibly noisy landscape, getting your message across, let alone really being seen can be tough. But here’s the thing, when we’re seen, we thrive, and with a dedication to quality, attention to detail, and a knack for getting through tough things, I can help you cut through the racket to make a connection.

If you’re ready, so am I. Let’s get creative.

Services

Copywriting

Love a good story? Me too. Believing that writing should be engaging (at the very least), I create compelling narratives and messaging that connect brands to customers. Tap me for all of your copywriting needs including brand, websites, email, SEO, thought leadership, ghostwriting, video scripts, packaging, and more. And yes, I’m both B2B and B2C friendly.

Brand Strategy

Brands big and small require precise positioning. I can help you create an identity and translate marketing strategies into creative execution. I’m the type of person who keeps a long list of ideas on my phone in the chance I run into the right person to match it with.

Consulting

Sometimes you just need a fresh set of eyes and someone to talk to. That’s me. With a keen eye and instinct for what consumers want and a love for diving deep into what makes people tick, I’m happy to be the wall you bounce ideas off of.

Work

  • The Clearly Vision Prize is a unique brainstorming experience meant to inspire the world’s most creative minds in vision care to collaborate, discover, and develop ideas to help make eyecare and treatment available to the 2.5 billion people who suffer from poor eyesight. 

    To drum up excitement for this event, I was tasked with writing web content, video scripts, email invitations, and a complete brand messaging library to inspire healthy competition. See the video here. 

  • Promising “artful living” and “elevated amenities,” The Linden Residences, a new high-rise from Den Property Group smack dab in Austin’s Capitol Corridor, aims to be the spot where Old Austin meets New Austin. Partnering with the team at Frank & Victor, I created the copy for a gorgeous 38-page brochure touting the history and amenities of this new Austin original. See that brochure here.

  • Dell Technologies' company culture is based on a set of values they strive to work and live by every day. It's the foundation for all they've achieved and continues to drive their success. It's their #CultureCode.

    I wrote the script for this video to help define those values. Watch it here.

  • For over 30 years, the Austin Parks Foundation, a non-profit organization devoted to developing and maintaining outdoor spaces in Austin, Texas, has contributed millions of dollars to keep Austin’s parks beautiful. Every year, they publish an Annual Report. Here’s one I wrote.

  • From Bain & Company, Forge Retail Pulse is a biweekly, fresh-take newsletter on the retail innovation ecosystem. Covering funding, retail trends, and forecasts, if you’re in retail, you should subscribe. I’ve written over 60 issues and you can read one here.

  • Outdoorsy is the largest and safest community-driven RV marketplace for renting RVs directly from local RV owners. Making a huge splash during the pandemic of 2020, the company looked to get the word “out there”.

    In addition to writing weekly promotional emails, I also wrote a monthly newsletter. Read an issue here.

  • Zilker Belts makes one-of-a-kind belts for one-of-a-kind sorta people. This Austin original by way of Argentina needed a new website and I was all too happy to provide the copy. Take a peek.

  • Endeavor Real Estate Group, a full-service commercial real estate firm that enhances value with a creative approach and builds relationships with a personal touch needed a website. Again, partnering with Frank & Victor, I wrote all of the copy for the site and learned how to spell “entrepreneurship” without needing to look it up. Read it here.

What folks are saying…

“A font of information, ideas, and inspiration. A boon to any marketing organization.”

“Sharp as a tack, and wickedly smart with words — she’s a total star in my book.”

“She never runs out of ideas and her lack of ego make her a delightful team player.”

About

A creative’s creative and Austin native, I’m a pro with wide-ranging expertise who also happens to have 10+ years under my belt across both B2C and B2B industries including medical, tech, real estate, and more in locations like New York City, San Francisco, Austin, Toronto, and St. Petersburg, Russia.

My clients include Outdoorsy, Bain & Company, Reelgood, Broadvoice, Alice, Orion Marketor, Included Health, Delta Dental, The Peak, Discovery Land Company, Den Property Group, Microsoft, IBM, Dell, Noom, Austin Parks Foundation, Monday Girl, The American Nurses Association, Endeavor Real Estate, Zilker Belts, and more. See my complete resume here.

If you’d like to add your name to that list, let’s talk.

Talk to me.